Business Academy Aarhus / Bachelor's Degree in International Sales and Marketing Management
Pilsner Urquell (SABMiller plc)
The SABMiller plc owned beer brand, Pilsner Urquell, was looking for strategies to penetrate the on-, and off-trade beer markets in Denmark. Our job included market research of the Danish beer market, and which decisions to take in order to increase awareness, sales and total consumption of that particular brand in Denmark.