Business Academy Aarhus / Bachelor's Degree in International Sales and Marketing Management
MediaCom Denmark
MediaCom is a global media agency under GroupM, focusing on content and connections. The Danish department wanted to know more about how the organizational culture influences the company's innovative capacity. Next, we contributed with ideas to how the company can further improve customer satisfaction through closer knit relationships and customer engagement. Part 1: How does the organizational culture influence the company’s innovative capacity? Part 2: How can MediaCom increase customer satisfaction by improving the quality of relationships?