RTB House Japan

Client success story: McDonald's Gets a Taste of Retargeting Success

McDonald’s increases the appetite for its app in numerous countriesAbout the clientMcDonald’s is the world’s leading global food service retailer with over 37,000 locations in more than 100 countries, employing over 1.9 million people worldwide, and serving over 69 million customers daily.As the ...

Personalized Product Recommendations Without Cookies—Product-Level Turtledove

In early 2020, Google first announced its intention to retire third-party cookies from Chrome. Despite numerous twists and turns, one thing remains certain: the relevance of third-party cookies is on a downward trend across most browsers, and this will likely affect Chrome as well. This developme...

Driving Sales: Unleashing the Power of Multi-Retargeting

After your business has spent time and money on R&D, production, and getting your products into the store at the right price, the difference between success and failure is rooted in how effectively you can let the right customers know about your offers. Working with a retargeter is an essential p...

6 Programmatic Advertising Trends You Need To Know About

What is programmatic advertising?Programmatic advertising refers to systems that automate the buying and selling of online ad space, using technologies that enable real-time bidding (RTB) across a variety of platforms. Programmatic advertising is operated by two separate groups of platforms:Deman...

RTB House Recognized in the TOP 3 Appsflyer Remarketing Index!

We're excited to share that RTB House has been recognized as one of the Top 3 global remarketing partners in the Shopping category for the seventeenth edition of the AppsFlyer Remarketing Index!This recognition highlights our continued innovation and leadership in open web advertising, placing us...

What Is Targeted Advertising, and How Does It Work?

It doesn’t matter how good your adverts are if you can’t find people who want to connect with your brand. Even iconic brands struggle to get seen in a sea of choices, and the key to success in modern marketing is finding the right audience through targeted advertising. This term is broad, so let’...

How automakers can 'retarget' to secure online deals

Many car buyers are unsure if they would purchase a vehicle over the internet, highlighting the significant gap between online research and purchase behavior, showcasing the need for a strong retargeting strategy to bridge that gap.The automotive industry has traditionally lagged behind other sec...

Company news: Adlook Hires Anna Jankowska as New Executive VP of Global Partnerships Following Promotion at RTB House

Anna Jankowska becomes Executive VP of Global PartnershipsSeptember 11th 2024: RTB House, a global company that provides leading-edge marketing technologies for top brands and agencies worldwide, today announces the promotion of Anna Jankowska to Executive Vice President of Global Partnerships, w...

Retargeting vs. Remarketing: Are They Really the Same?

CPMs, CTRs, and AIDA. The marketing world is rife with arcane acronyms, seemingly impenetrable jargon, and even seemingly straightforward terms can have nuanced meanings. There’s no better example of this than remarketing and retargeting, both terms are often used interchangeably, even by seasone...

How to Maximize the Value of the Zero Moment of Truth

In an environment where customers have countless ways to engage with a product before purchasing, we need to rethink how we approach marketing activities. To achieve this, marketers often use a concept coined by Google called the “Zero Moment of Truth” (ZMOT). This represents the moment when cust...

無料共催ウェビナーのご案内：ショッピング広告やレコメンド型広告の効果的な活用方法

無料共催ウェビナーのご案内です。ショッピング広告やレコメンド型広告の効果的な活用方法とは？　弊社のセールスディレクター加藤がリターゲティングのAIのDeepLearningの仕組みや事例をふまえながら説明します。是非お気軽にご参加下さい。会場: zoomにて開催いたします。接続方法は前日までのリマインドメールでお知らせいたします。日時: 2024年9月13日(金) 14:00 - 15:00参加費: 無料定員: 100名注意事項: ※ 定員に達し次第終了となります。複数名でお申込みをいただいている場合はご調整させていただく場合がございます。 ※ プログラム内容は変更となる場合がございます...

Has Idealism Killed Google’s Pursuit Of Privacy?By Charles Simon, VP of Private Advertising, RTB House.

It’s been a busy few weeks for those following Google. It all started with the Privacy Sandbox team announcing a pivot away from phased third-party cookie deprecation in Chrome to one driven by user prompts … for settings they already have. By now, many hot takes on the Sandbox announcement have ...

Client success story: Building Ideal Retargeting Scenarios for a Price Comparison Champion

About the clientFounded in Berlin in 2000, idealo is one of the leading product and price comparison platforms in Europe, and one of the largest portals in the German ecommerce market. The site is connected to over 50 K online stores, has over 500 M product offers, and attracts nearly 100 M month...

4 Ways Fashion is Using AI This Season

Fashion brands have always had to stay on the cutting edge of the latest trends. But now, the industry is incorporating technology. Just how is AI changing fashion? Artificial Intelligence promises to reshape whole sectors of the economy, and fashion brands will have to adapt. Companies that use ...

How to Reduce Returns in Fashion and Gain a Significant Advantage

The scale of the returns problem in FashionThe rate of returns in Fashion is the highest of any industry. At around 30% globally, it imparts a significant loss of revenue to Fashion brands and leaves a damaging environmental footprint. In the U.S. alone, where the returns of apparel orders stand ...