注目のストーリー
すべてのストーリー
ディープラーニング活用でアプリ内キャンペーンを成功: 導 入 事 例 tikla gelsin
クライアントについてTıkla Gelsinは、TFI TAB Food Investmentsが設立、運営するeコマースプラットフォームおよびモバイルデリバリーアプリケーションです。TıklaGelsinは、Burger King、Popeyes、Arby’s、Subway、Sbarro、Usta Döner-ci、Usta Pideci、その他のエコシステムブランドAmasya Et Ürünleriなど、TAB Gıdaが運営するブランドの製品を提供しています。プラットフォームユーザーは、ハンバーガーやドネルケバブ、サラダ、スープ、ピザからラフマジュンまで、何百もの味をワンクリック...
Client Success Story: Renault raises visibility among new users with highly effective campaigns
About the clientThe Renault Group is a French multinational vehicle manufacturer established in 1899. Renault is responsible for producing iconic vehicles like the Renault 5 and Renault Caravelle, as well as modern hits like the Renault Clio. The brand is now a leader in electric vehicles, a pion...
Privacy and Personalization in Sports Marketing
By Aleksandra Drozda, Head of Sales Development and Efficiency, RTB HouseData has become an integral part of sport at every level – whether that’s for a professional athlete or a casual fitness enthusiast tracking their personal progress.For sports brands, the thirst for data is providing a uniqu...
Client success story:Results at Scale for Revolve (Fashion Industry)
REVOLVE adds RTB House to existing marketing stack then rapidly upscales partnership.About the clientREVOLVE is the next-generation fashion retailer for Millennial and Gen Z consumers, with a curated offering of over 45,000 apparel, footwear, accessories, and beauty styles. Its dynamic platform—d...
Client success story: McDonald's Gets a Taste of Retargeting Success
McDonald’s increases the appetite for its app in numerous countriesAbout the clientMcDonald’s is the world’s leading global food service retailer with over 37,000 locations in more than 100 countries, employing over 1.9 million people worldwide, and serving over 69 million customers daily.As the ...
Personalized Product Recommendations Without Cookies—Product-Level Turtledove
In early 2020, Google first announced its intention to retire third-party cookies from Chrome. Despite numerous twists and turns, one thing remains certain: the relevance of third-party cookies is on a downward trend across most browsers, and this will likely affect Chrome as well. This developme...
Driving Sales: Unleashing the Power of Multi-Retargeting
After your business has spent time and money on R&D, production, and getting your products into the store at the right price, the difference between success and failure is rooted in how effectively you can let the right customers know about your offers. Working with a retargeter is an essential p...
6 Programmatic Advertising Trends You Need To Know About
What is programmatic advertising?Programmatic advertising refers to systems that automate the buying and selling of online ad space, using technologies that enable real-time bidding (RTB) across a variety of platforms. Programmatic advertising is operated by two separate groups of platforms:Deman...
RTB House Recognized in the TOP 3 Appsflyer Remarketing Index!
We're excited to share that RTB House has been recognized as one of the Top 3 global remarketing partners in the Shopping category for the seventeenth edition of the AppsFlyer Remarketing Index!This recognition highlights our continued innovation and leadership in open web advertising, placing us...
What Is Targeted Advertising, and How Does It Work?
It doesn’t matter how good your adverts are if you can’t find people who want to connect with your brand. Even iconic brands struggle to get seen in a sea of choices, and the key to success in modern marketing is finding the right audience through targeted advertising. This term is broad, so let’...
How automakers can 'retarget' to secure online deals
Many car buyers are unsure if they would purchase a vehicle over the internet, highlighting the significant gap between online research and purchase behavior, showcasing the need for a strong retargeting strategy to bridge that gap.The automotive industry has traditionally lagged behind other sec...
Company news: Adlook Hires Anna Jankowska as New Executive VP of Global Partnerships Following Promotion at RTB House
Anna Jankowska becomes Executive VP of Global PartnershipsSeptember 11th 2024: RTB House, a global company that provides leading-edge marketing technologies for top brands and agencies worldwide, today announces the promotion of Anna Jankowska to Executive Vice President of Global Partnerships, w...
Retargeting vs. Remarketing: Are They Really the Same?
CPMs, CTRs, and AIDA. The marketing world is rife with arcane acronyms, seemingly impenetrable jargon, and even seemingly straightforward terms can have nuanced meanings. There’s no better example of this than remarketing and retargeting, both terms are often used interchangeably, even by seasone...
How to Maximize the Value of the Zero Moment of Truth
In an environment where customers have countless ways to engage with a product before purchasing, we need to rethink how we approach marketing activities. To achieve this, marketers often use a concept coined by Google called the “Zero Moment of Truth” (ZMOT). This represents the moment when cust...
