なにをやっているのか
RTB Houseはポーランド・ワルシャワに本社を置き、最先端のマーケティングテクノロジーを世界のトップブランドおよびエージェンシーに提供しています。RTB Houseはディープラーニング（深層学習）に基づいた世界初の広告入札エンジンを独自開発し、広告主の全てのファネル段階における目標達成に貢献しています。
2012年の創業以来チームは急速に拡大しており、現在1,000人以上のプロフェッショナルが30以上の拠点で、3,000を超えるキャンペーンを世界各国のクライアントに展開しています。
RTB Houseは2018年に深層学習をアルゴリズム全てに展開してからも人工知能の研究を進めています。新しいマーテックソリューションを発明・開発するためにAIマーケティングラボ、クリエイティブラボを開設し、2020年にはストリーミング動画広告の提供を開始しました。
RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel.
Founded in 2012, the RTB House team comprises 1000+ specialists in over 30 locations around the globe. It serves more than 3,000 campaigns for clients across the EMEA, APAC, and Americas regions.
After successfully deploying Deep Learning into 100 percent of its algorithms in 2018, RTB House has continued its research in the field of AI. The AI Marketing Lab and Creative Lab were set up as new divisions of the company focused on inventing and advancing MarTech products. The company’s AI-based product offering includes retargeting solutions and branding campaigns with ultra-effective Video Ads.
なぜやるのか
RTB Houseのミッションは研鑽を重ねた革新的な技術とサービスの向上を通じて、クライアントにより優れた結果を提供すること。そして、広告テクノロジーの未来を変えること。
RTB Houseは2018年に深層学習をアルゴリズム全てに展開してからも人工知能の研究を進めています。新しいマーテックソリューションを発明・開発するためにAIマーケティングラボ、クリエイティブラボを開設し、AIを基にしたブランディング広告やリターゲティングソリューションなどを提供しています。
Our mission is to be constantly learning and driving remarkable results to our clients through innovative technology and ever improving service.
Our involvement in the co-creation of new market standards, our development of new technology, and our ongoing business efforts are all to empower our customers and help them stay well ahead of the mainstream and feel confident in the face of upcoming changes.
In 2018, after successfully deploying Deep Learning into 100 percent of its algorithms, RTB House developed two divisions, independent from its R&D team, focused on leading innovation for MarTech solutions. The AI Marketing Lab provides an environment for inventing and advancing MarTech products. In addition, the Creatives Lab investigates and improves the overall performance of creatives, as well as developing support for formats like dynamic display and video creatives that can be ultra-tailored to a client’s specific branding needs.
どうやっているのか
Deep Leaning技術を用いたリターゲティング広告で、成果（CPA,ROAS）保証型のビジネスモデルです。WebだけでなくAppのリターゲティング広告も行っております。
ラストクリックモデルのアトリビューションモデルを採用しており、成果保証型のビジネスモデルですので、広告主の計測値に近い運用ができます。
Top brands around the world trust us to deliver a fully managed service for every type of programmatic ad campaign: Personalized retargeting, In-app campaigns, Video ads, Branding campaigns, Prospecting campaign.
The Deep Learning algorithms that power our campaigns are the world’s most powerful form of AI – capable of 4,000 times more simultaneous calculations than even the most advanced Machine
Learning. Our Deep Learning algorithm identifies potential buyers and boosts performance via 1:1 ultra-personalized retargeting, up to 50 percent more efficient than standard Machine Learning AI-based approaches.
We always place flexibility at the top. We can personalize our solution to fit any industry and business goals, and ensure ultra-flexibility in customizing a campaign that matches our client’s business specificity.
With a dedicated graphics team on board, we are able to create, for each and every client, creatives consistent with the brand books that deliver best-in-class visibility and delight their customers. Putting Deep Learning algorithms into play, RTB House takes ad personalization a step further and displays only ultra-targeted creatives.
