Introduction of Instiinct Socials
The biggest issue with fitness studios is that classes and personal training sessions are usually only popular during very limited peak hours. In order to maximize the beautiful space and quaint environment of the studio during off peak hours, I've introduced Instiinct Social, an open studio concept that allows for anyone to utilize the space and amenities in the studio for a nominal fee. The idea took off and gained traction immediately, with some celebrities choosing to use the space for work or self-practice. Instiinct Social functioned not only as a community-builder, but also a sustainable source of revenue for the studio.