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Regent Park (HK) Limited / Digital Marketing Executive
A resourceful, detail-oriented, and self-motivated media and communication graduate with a demonstrated history of working in the both B2B and B2C marketing fields. Creative and innovative marketing practitioner with well-honed interpersonal and communication skills.
- Conduct content planning to optimize the website's ranking and enhance competitive advantage on search engines - Develop online marketing campaigns, effectively increasing followers and driving brand awareness - Create all marketing collaterals, content, graphics, videos and copywriting for various social media platforms
- Assist manager in planning and executing digital marketing and CRM campaigns to raise positive awareness - Drive SEO rankings, brand awareness, targeted impressions and WOM initiatives through various marketing channels - Managed and evaluate social media campaigns' performance and reviewed all website content in order to optimise it
Scored A- in the following courses: University English, Popular Culture and Social Life, Internet Communication, Advertising Production Design and Exploring Hong Kong
- Created valuable marketing content and material for channel distribution - Assisted in planning & implementation of social media campaigns and general marketing activities including content marketing, SEO, email campaigns and corporate client offers
- Utilized industry data to carry out competitive analysis based on social big data tools - Conducted daily media monitoring for reputation management services to clients - Assisted in digital marketing projects such as social media account management
- Created well-researched, informative and engaging content that communicates key products benefits - Managed fully-integrated social media campaigns on Facebook - Liaised with external parties and coordinated with internal departments f