Camy Ta-In

• Led in Fine Fragrance competitive data monitoring and creative content analysis to influence global content creative direction and platform usage recommendations to regional clients • Worked as part of a team to develop a breakthrough APAC brand dashboard with real tim

• Initiated communications through online retail operations, partnerships with publishers and producers to breakthrough to younger PMEB target audience • Initiated content creation strategy via company-owned platforms and CRM to seal brand identity and highlight company’

• Managed and executed all PR with key print and online media such as Her World, Nylon, CLEO, Clozette etc. as well as relevant influencers like celebrity makeup artist Larry Yeo, etc. to create network of media coverage of products distributed

• Led in branding and corporate communications for a startup company and effective carved a leading share of voice in the growing beauty box industry • Initiated and managed communications with multiple media, business owners, media agencies and PR agencies to secure cov