関西外国語大学 Kansai Gaidai / 英語キャリア学部 College of International Professional Development
Market analysis plan with recommendations for Ptmind
I has contact with and met Ryotaro Ohara-san who works in Ptmind, a Japanese company based on Tokyo before going to the Netherlands. Ptmind is a leading Heatmap and Web analytics platform service provider which was founded in 2010. Ptmind told me that they were interested to expand their platform services to the Dutch market. Three project members decided to develop a market analysis report for Ptmind on how they can enter the Dutch market successfully. The main purpose of the research was to find an answer to the main research question: “What factors must Ptmind take into account if they want to enter the Dutch market?”