Mabel Yeo

• Assisting the general manager in setting annual sales and marketing strategies and department budgets • Prepare business review presentations, sales reports, FOP forecast and product performance analysis to gauge productivity and achieve daily, weekly and monthly sales

• Spearheaded the management of the key client accounts for the organization. • Responsible for imparting guidance on the management processes to the peers and subordinates.

• Designed, created and maintained an online community (http://beautyhero.club/) for beauty and creative professionals such as hairstylists, makeup artists, fashion designers, photographers and art directors from more than ten countries to network and collaborate within the community and grow.

• Assisting the director in setting annual sales and trade marketing strategies and retailers budgets • Prepare business review presentations, sales reports, FOP forecast and product performance analysis to gauge productivity and achieve daily, weekly and monthly sales g

• Responsible for setting, managing and allocating the yearly budget, expenses and sales targets to ensure profitability. • Devised the marketing strategy for Singapore and Malaysia in alignment with the head office objectives.

• Spearheaded the monthly sales budget, the product development and launch timeline with the marketing calendar and the inventory control. • Aligned the direction of the Private Label Group (Hong Kong) with each banner’s private label direction for Guardian, Cold Storage

Management • Set up and guide individual departments to meet the company’s business objectives • Formulate annual sales budget and marketing plan for all brands • Drafting effective sales strategies and driving sales in achieving revenue targets