edwards railcar

2023-2024 Jeonggwanjang Professional Basketball caught the eye of the audience and viewers. The 2023-2024 Jeonggwanjang Professional Basketball, which wrapped up its seven-month run on the 5th, saw a 22% increase in total attendance and 33% increase in total admission income compared to last season. The number of spectators entering the KBL this season was 836,914 738,420 regular players and 98,494 playoff players, up 22% from last season 687,303 and recovering to 96% of the 2018-2019 season 868,567 players, just before COVID-19. In addition, the entrance income totaled 11.4 billion won, up 33% from last season about 8.6 billion won, surpassing the pre-COVID-19 level by achieving the highest sales ever with the first-ever 10 billion won, and fully recovering the level of spectators that had been shrinking for about three years. The number of spectators continued to increase in the "Festival of Spring" playoff that followed regular games. The number of spectators in the playoff totaled 98,494, a 12 percent increase from last season 87,731. Notably, the championship game between Suwon KT and Busan KCC was sold out from the first to the fifth games, attracting a total of 32,511 spectators. The average spectator was 6502, a 23 percent increase from last season's championship game 5,294. A total of 10,493 spectators entered the third game in Busan, surpassing 10,000 spectators for the first time in 12 years since the 2011-2012 season. The fourth game, which followed, also saw 11,217 people visit the stadium to record the largest number of spectators this season, and entry income recorded 122,243,000 won, the highest sales based on a single ticket per game since the 2020-2021 season, when KBL introduced an integrated marketing platform. Target marketing through an integrated marketing platform with KBL and 10 clubs also played a role in restoring the level of spectators and achieving the highest admission income ever. KBL and each club provided customized benefits tailored to each member, increasing the number of spectators and admission income, as well as a 22 percent increase in paid spectatorship and a 37 percent increase in repurchase rate. The average unit price of the customer also reached 13,716 won 12,566 won on average, up 9 percent from 12,566 won 12,566 won last season. In addition, KBL's own MD development was also successful. Among KBL's characters, "KBL Friends," the puppy doll was the first to preorder MD products thanks to the support of fans, and sold more than 6,500 units in total. KBL's own MD sales, including puppy dolls, reached about 360 million won, up 125 percent from last season 160 million won. In addition, the puppy doll, which was conducted in collaboration with "Naver Webtoon Garbage Time," recorded sales of more than 10,000 units and made about 90 million won in sales, including the introduction of frames exclusively for the All-Star Game squad and each club through collaboration with the unmanned photo brand "Photoism." The KBL card pack, which was released with "Daewon Media," was a huge success, with more than 500,000 packs distributed nationwide. KBL said it will make more efforts to revive professional basketball and increase fan satisfaction.