R U OK? It only takes 3 words
"R U OK? It only takes 3 words" is a campaign dedicated to college students to create awareness for mental health just as same as we care physical health. Also this is part of the national Bateman competition of PRSSA, The Campaign to Change the Direction. The University of Nebraska at Omaha (UNO), with an enrollment of more than 15,000 students, is a metropolitan university with a diverse student body. Educating students on mental health helps to educate the Omaha community as many UNO students and graduates live and work in the city. The main challenge for our campaign was targeting UNO students who does not often spend their time on campus. For this solution, we focused on two main strategies, social media and information tables in different campus locations to raise our recognition. As a result, we have received more than 8,696 people and 519 unique engagements on Facebook and 10,143 impressions and 819 engagements on Twitter.