Special Economic Zone Development, Almaty (Kazakhstan)
Market Study: - Identification of industries/services & detailed market segmentation - Identification of SEZ Product & Services in relation to Investor needs - Identification of potential investors Infrastructure Development: - Assessment of Existing Development of SEZ territory in relation to prospective investors’ needs - Identifying infrastructure needs of potential tenants for the purpose of placing them - Adjustment to Master Plan where possible - Business & Financial Model Management model of Management company: - Organisational structure - HR Policy - Financial and business model - Business processes and standard operating procedures Training for Management Companies executive staff in Kazakhstan Marketing Strategy & Plan: - Products & Services Offering of SEZ - Marketing strategy oriented on potential tenants (meetings with potential tenants) - Marketing Plan - Roadshows in 4 countries Similar scope was done in Astana SEZ year later