Ivy Chia

Capstone project (Human-Centered Design): To identify Ikea items is discoverable and easy for user to search for products and to improve user experience and inspire user to shop and purchase online. (Portfolio url: IKEA mobile application - https://www.behance.net/gallery/141859619/IKEA-A-fuss-free- digital-buddy-at-your-fingertips). • Conducted user research and identify research goals (i.e.: desk research, competitive analysis, user research/survey and user interviews, key findings and usability testing). • Defined Problem Statements (Persona, Customer/User Journeys Map (CJM), Affinity Mapping, Heuristic Evaluation). • Created low-fidelity Wireframe, Task Flow, proposed User Flow, Interaction Design, Mockup and Prototyping. • Implement Design System and Style Guide (Color Palette, Mood Board, Typography, Components). Achievements: • An enhanced UI/UX Design mobile application with a proposed solution to enabled users to apply search through search filters, product categorization, navigation icon, rating and reviews and like and share product details with family and friends.