なにをやっているのか
About ZOZO
ZOZO is using data and technology to create a world where clothing starts with the person, not the size, unlocking a size-free world for everyone. One of the most universally frustrating experiences happens when we try on clothes. That’s because the clothing industry starts with an out-of-date sizing standard, not the person. Clothes are typically massed produced in standard sizes so that they can be sold in mass quantities. It’s difficult for most brands to create clothes with all body types in mind. To solve this problem, ZOZO created the ZOZOSUIT to create a world where everyone fits.
Watch the video : https://www.youtube.com/watch?v=32rbuLFbVWk
Download the ZOZO app to find out more.
なぜやるのか
Custom-Fit Clothing for a Size-Free World
While all people are created equal, every individual body is unique. Yet, in today’s increasingly personalized world, the experience of buying clothing is still extremely generic. The traditional sizing system is broken. It creates unnecessary labels: Petite, Curvy, Tall, Plus. It implies we’re always too something: too short, too tall, too round, too thin, too broad, too straight... It suggests that if we don’t fit, we are to blame.
At ZOZO, we love shapes not sizes. So, we’ve been rethinking how clothing is made.
どうやっているのか
“ZOZO was created to be adaptable to each and every person. You don’t have to adapt to ZOZO. ZOZO adapts to you. People are unique, but they also want to be treated and accepted as equal. This concept is reflected in the ZOZO logo. The circle, square and triangles are all different colors and shapes, yet they have the same surface area. They are all unique but still equal.” - Yusaku Maezawa, ZOZO founder
