Why? Brand Design

We've been certified as a Great Place to Work!

Why by Lonsdale has officially been certified as a Great Place To Work® Singapore organization!Our entire team completed a survey which evaluated various criteria based on five markers: Credibility, Respect, Fairness, Personal Pride, and Camaraderie. We are delighted to say that we excelled.In th...

Can AI elevate human creativity?

Shall we talk about AI 🤖 and its impact on innovation, branding and design? 🤔➡️ That's what we did recently at Lonsdale Design, building the bridge between our Paris and Singapore Why by Lonsdale offices. Colleagues from our Paris office showcased the results of several weeks of research by our I...

Huat Ah from everybody in Why by Lonsdale!

In Why by Lonsdale, we embrace diversity.Yesterday, we grabbed the opportunity to bond over Lohei and were treated to a lion dance troupe in office. It was an excellent opportunity for those of our staff who are new in Singapore to be able to experience the festivities and melting pot of cultures...

Happy holidays from Why? Brand Design to you!

One of the fun parts of working at Why? Brand Design is the connection we share with each other. Last week, the whole agency got together for a photo scavenger hunt at Botanic Gardens and were later treated to a scrumptious Xmas dinner at the Halia Restaurant. Smiles and laughter filled the room ...

A Day in the life of a Design Intern

Curious to know what it's like to be an intern in Why? Brand Design? Gabriel Ee shares his experience working with us!Why did you decide to carry out your internship at Why? Brand Design?My lecturer had recommended me to join Why? Brand design as he thought that it had nurturing environment and w...

Calling NTU Class of 2022!

Why? Brand Design is excited to be participating at the NTU Job and Internship Fair next week!If you are a recent grad or existing student looking out for job or #internship #opportunities, come cover to our physical booth at NTU Auditorium, Level 3, Booth B20 on 29 Aug 2022 and we'll share how y...

The creation of Tupperware Home.

Why? Brand Design helped Tupperware to expand their business into home consumables with the creation of a new brand - Tupperware Home – and the initial launch of a wellbeing range consisting of candles, essential oils, scent diffusers. We created the Tupperware Home brand identity, look & feel, ...

WhyBD's 10-year journey in 109 seconds!

WhyBD is TEN!From our inception in 2010, we set out to offer first class consumer branding and design experience to help navigate and build successful brands in Asia. Across four integrated teams - Strategy, Creative, Production and Client Servicing, we work alongside our clients with a shared co...

Dear Millennial: An interview with Why? Brand Design's Managing Director

Cecile Ayed has been in the design and branding game for over 20 years between London, Paris, and now Singapore. As the Managing Director of Why? Brand Design, her focus is not simply on creating and growing FMCG brands in the region but also building the best team to help clients get there. Her ...

Why? Brand Design: The Branding Expert to Follow This Year

Born in 2010 in Singapore, Why? Brand Design is a branding and design agency focusing on developing FMCG brands in Asia. Today, we are 35 designers and consultants strong from 12 countries, spearheading projects from brand creation to global rollouts.We are 100% independent which allows us to be ...