なにをやっているのか
VISIBILITI is a digital marketing consultancy that does not sell products, but instead provides solutions. Based on our clients’ requirements, we tailor digital strategies for them using our proprietary i3 Framework. The usual scope of work includes:
1. Requirements gathering and strategising
2. Campaign planning including Landing Page developement, copywriting, Facebook, Google, Marketing Automation & SEO strategies
3. Conversion tracking setup for data analytics
4. Campaign and ad tweaking and optimisation based on the data collected
なぜやるのか
Back in 2013, we noticed that while more and more companies are embarking on their digital marketing journeys, most of them are not tracking the performance of their campaigns. This means they do not know how profitable their campaigns are. Month by month, many SMEs are just throwing their money into Google advertising and "hoping" for good returns.
We saw this as a gap, and a big one in the industry! One of the main benefits of digital marketing is that everything is trackable and measurable, but at that time most agencies were not doing it. Why? Simply because it’s more work and once they start tracking, clients will be able to clearly see if their campaigns are working or not. Therefore, it is a double-edged sword. It either can help you win or lose more business
VISIBILITI was founded with a mission; to make marketing easy for all companies and to do so by closing this gap. We run all campaigns with transparency and profitability in mind, and that gave birth to our proprietary i3 Framework where campaigns are marketed with a step-by-step systematic process.
どうやっているのか
We know that the measure of a successful marketing campaign is the ability to generate a constant flow of qualified leads. Utilizing our flagship I3 framework, every campaign we run is driven by a set of objectives, and measured against well-thought out KPIs that are meaningful to our clients. We take the guesswork out of marketing expenses, such that clients can see their marketing ROI.
The reason we can consistently produce results and maintain a high customer retention rate, lies with our philosophy of placing clients before profits. Our team understands that we become successful only after meeting our clients’ needs. Our scope of work may include:
1. Requirements gathering and strategising
2. Campaign planning including Landing Page developement, copywriting, Facebook, Google, Marketing Automation & SEO strategies
3. Conversion tracking setup for data analytics
4. Campaign and ad tweaking and optimisation based on the data collected
