なにをやっているのか
Trax is the world leader in computer vision solutions for retail, ranking in the top 25 Fastest Growing Companies on Deloitte’s Technology Fast 500 list.
The Trax platform enables tighter execution controls in-store and the ability to leverage competitive insights through their in-store execution tools, market measurement services and data science to unlock revenue opportunities at all points of sale. In addition to mobile phones and tablets, Trax partners with leading innovators of IOT technologies including fixed cameras, robotics, and more, to capture retail reality in store
なぜやるのか
Trax was founded with the goal of providing leading manufacturers with the tools needed to improve retail execution. We pride ourselves in innovation, consistency, quality and performance. We strive to keep things simple and intuitive. And perhaps more importantly, we’re agile and always open to new ideas.
どうやっているのか
Trax offers best-in-class in-store execution tools, market measurement services and data science solutions that are fundamentally transforming how in-store retail data is being collected, viewed and analysed. With Trax, consumer goods manufacturers and retailers can improve product availability, reduce distribution gaps, identify category opportunities and increase their sales immediately.
Our unique technology uses a combination of image recognition, deep learning and data science to turn shelf images captured with mobile devices, fixed cameras or robots into real-time actionable insights. These recommendations and predictions not only help customers measure and monitor their in-store execution performance but also unlock revenue opportunities in the marketplace.
