なにをやっているのか
TORAJAMELO is a slow, ethical, sustainable, lifestyle brand that is working towards alleviating the cycle of systemic poverty in rural excluded communities, preserving cultural heritage of “backstrap loom weaving” in Indonesia, preventing breakdown of rural communities due to outward migration, and environmental sustainability of natural habitats.
なぜやるのか
VISION
Alleviation of poverty by creating a sustainable ecosystem focussed around women in indigenous communities
MISSION
Work towards establishing a sustainable economy in indigenous communities via an intersection of cultural, social, and environmental approaches.
OUR VALUES
Collaborate with Community, Uphold Quality, Practice Integrity, Take actions with a Purpose and Believe in Compassion.
どうやっているのか
COMMERCE:
TORAJAMELO is an ethical-slow fashion lifestyle brand that showcases the stories of Indonesia to the world. We cater to both B2B and B2C customers.
COMMUNITY COLLABORATION:
Our core pillar is the design and development of sustainable weaving practices that preserve the authenticity of the craft while staying relevant to the evolving market. We also explore additional sources of income for our partner communities through “Community Based Ecotourism” and regenerative economy projects.
CONSULTANCY:
Our consultancy pillar provides advisory services to corporations on ESG and UN SDG and how they can integrate these principles into their businesses. We also offer mentoring and coaching support to impact businesses on how to thrive in the current times while staying true to their core purpose.
