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The Singapore Tourism Board (STB) is a statutory board under the Ministry of Trade and Industry of Singapore. It champions the development of Singapore's tourism sector, one of the country's key service sectors and economic pillars, and undertakes the marketing and promotion of Singapore as a tourism destination.
STB strives to ensure that tourism remains an important economic pillar through long-term strategic planning, and by forging partnerships, driving innovation and ensuring excellence in the tourism sector. It continues to market Singapore’s multi-faceted appeal as a premier business and leisure destination, and offer empowering and customised experiences. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.
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Vision
A vibrant and inspiring Destination Singapore that we are proud of.
Mission
To shape a dynamic tourism landscape for Singapore in partnership with industry and community.
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Strong support and active participation from Singapore residents are also imperative to the tourism sector as they are an integral part of Singapore’s identity and appeal. STB will continue to work with tourism industry partners to nurture public engagement as part of its tourism development efforts; every local resident is a potential advocate for tourism and together, their collective ideas and energies can contribute to the sustainable development of the tourism sector.
