なにをやっているのか
PropertyGuru Group is Asia’s foremost online property company, voted by consumers in 2016 as ‘Asia’s Most Influential Brand for Online Property Search'. Each month, PropertyGuru Group helps over 16 million people across Singapore, Malaysia, Indonesia and Thailand find their dream home.
なぜやるのか
#PG10 : 2017 marks PropertyGuru Group’s 10th anniversary and the market leading group remains very much committed towards helping people make confident property decisions.
Headquartered in Singapore, PropertyGuru.com.sg was launched in 2007 by two entrepreneurs. They had a vision to simplify the property search process and help renters, buyers, sellers and investors make confident property decisions – faster. With a continued focus on innovation, the group has grown from a media company to a high-growth technology company, operating a suite of No.1 property portals and award-winning mobile apps across Singapore, Malaysia, Thailand, Indonesia and Vietnam. The group has developed and launched 15 mobile applications in four countries and three languages. At present, the Group records over 3.5 million downloaded mobile apps.
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Today, the company offers property-seekers uniquely insightful news and articles, as well as highly immersive experiences including 3D virtual walk-throughs of new launches and drone videos of local neighbourhoods. At any given time, property-seekers can access more than 1 million homes across Southeast Asia, be it brand new developments or well-loved resale units, for buying or renting.
The group also provides data and technology-backed solutions to real estate developers and agents, helping them sell property faster and enabling more effective sales forces. Currently, the Group generates over 550,000 monthly enquiries for them. These enquiries, in turn, help to drive transactions valued at over US$15 billion annually.
The group also operates renowned project marketing technology platform, ePropertyTrack, and a host of industry-leading property offerings such as publications, events and awards with approximately 20 shows held annually across four countries, addressing 20,000 potential property buyers on the ground.
PropertyGuru received Southeast Asia’s second largest tech investment in 2015, and is backed by a world-class investor base that includes TPG (a global private investment firm with over US$67 billion of assets under management and an investor in both Uber and Airbnb), Emtek (a media conglomerate in Indonesia) and Square Peg Capital (an Australia-founded investor of Internet companies).
