Alvaro Flores on How HIVERY is Transforming Promotional Calendars

The latest episode of the HIVERY podcast is out!

https://soundcloud.com/scientific-mavericks/alvaro-flores

In this podcast episode you can learn about:
• how maths and operations management inspired Alvaro to devote his career to data and solving business problems with mathematical models;

• how HIVERY has developed a completely new way of generating calendars, combining machine learning and operations research;

• how optimisation is used in our new retail promotions calendar tool, often referred to as “Trade Promotion Optimisation”;

• what Alvaro wanted to solve with his PhD. Hint: It’s a new way of thinking about the traditional “customer choice model”. Why new thinking? Learn why stocking the products on “most revenue”(i.e. by demand), may not be the right strategy;

• why working at HIVERY and studying simultaneously was the ideal way to both gain commercial experience and apply academia in a practical way;

• what Alvaro is working on – an exciting new podcast that sheds light on innovative scientific research. Stay tuned for the link!