なにをやっているのか
Who we are
A sample case study of the kind of work we do
We believe that conversations are not data points. To generate actionable insights from online conversations, you need human analysis from skilled Social Media Analysts fluent in the language, culture and nuance of the region and social platform.
Our team of skilled Social Media Analysts are located in-country, across the globe. They are masters in the art and science of Social Listening and Social Media Analytics. They are immersed in the local culture offline, and social channels online - providing them the context needed to develop the most accurate and actionable insights and recommendations.
なぜやるのか
Machine Translation can’t account for irony, idioms, tone, culture or context – but humans can.
One word or phrase in the same language, but used in different countries or regions, can have different meanings depending on cultural or regional variations in meaning or pronunciation.
Consider the word "pants” from both a British and American perspective. While it's one word it represents completely different items of clothing to each national audience.
We are a global team, representing 50 different languages and cultures. We deliver global strategic insights that drive business impact and measurable value. Although we are a diverse team located across the world, we are a close team, in constant communication, sharing our drive and passion for our work, developing insights that drive impact, and learning from and inspiring others on our team.
Our Mission is to help our clients make better decisions by providing insights that are timely, relevant and actionable. We do this by providing Technology and Services to Agencies and Enterprises in answering complex global business problems. We believe that by combining social media data along with other data sets such as campaign, sales or industry-specific data you can unlock the value of these datasets.
どうやっているのか
We love what we do - and you can find us working around the world from beach to office and everything inbetween
Our global team members love to collaborate and work as a team
Our Team, although located globally, shares our company values of:
Collaboration: Leverage collective genius
Quality: What we do, we do well
Insight: Focus on insights & recommendations that drive and deliver impact
Personal Accountability: If it is to be, it’s up to me
Entrepreneurship & Innovation: reach beyond boundaries and experiment
Expertise : develop and share domain and subject matter expertise
Passion: Committed in heart and mind, using our drive to energize, engage and inspire
