なにをやっているのか
b.plat LLC was established in 2017 in New York. The company's first product, btwn, is a patented referral marketing platform for B2C businesses to increase brand awareness and new customer sales while significantly lowering acquisition costs. Btwn, which is powered by Visa (a strategic partner) enables customers to earn money for making everyday word-of-mouth recommendations to their friends, family, and social media network. Btwn’s advanced technology automates the referral process and allows users to make referrals even offline. Users are rewarded with cash in real-time from their favorite brands for their referrals and their loyalty. By incentivizing verified customers to make more recommendations to their 1st degree connections, we aim to eliminate Fake Reviews. We offer a mobile APP (IOS, Android) for users and a Web service for merchants that is integrated with the Visa System. The Btwn platform was published in October 2019. Business model patents are issued in S.Korea (2011), U.S. (2018), and Singapore (2019), and registered in 5 more regions including the EU and Canada.
なぜやるのか
Our vision is to build meaningful relationships between merchants and their customers. Btwn also strives to connect people through shared experiences. Loyal customers recommend their favorite brands to friends, family and their social networks, and they are instantly rewarded with cash every time their referrals make a purchase. Unlike traditional marketing channels that create transactional relationships through paid advertisement, btwn is creating a shared economy where users can discover new brands, restaurants and experiences through reliable recommendations.
どうやっているのか
We go by the motto that individual goals are as important as the company’s goals and through this our company can prosper and grow. Besides flexible office hours and a fun work environment, we provide offer lunch, transportation, housing etc. We believe that people from various backgrounds would create progress by pursuing their personal goals along with the company’s goals.
