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なにをやっているのか

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession. We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections, and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us. » Through sport, we have the power to change lives «

なぜやるのか

As a global sports company, we believe that through sport we have the power to change lives. But for sport to change lives, it needs a space to exist, a field to play on, an ocean to surf or a mountain to climb – and these spaces are increasingly endangered due to man-made issues including human rights violations, pollution, growing energy consumption and waste. We can’t shape the future of sport without taking care of the spaces of sport.

どうやっているのか

CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers. But we are willing to take risks, we try new things. And if we fail, then this is part of our learning – it helps us improve.
 COLLABORATION. Every elite athlete relies on partners: coaches, teammates, and nutritionists. We, too, know that we are stronger together. Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.
 Being the best sports company in the world takes CREATIVITY. No great athlete succeeds by copying their predecessors’ training plans and strategies. We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed. We live a global culture, welcoming talents with entrepreneurial minds from around the world. As true creators, we are aiming to be agile and fast and to always have a fresh new perspective on things.