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なにをやっているのか

We are an experienced team of digitally-savvy marketers and creatives who have been in the business before there was Facebook. Highly-skilled in all aspects of digital and traditional marketing, we can effectively combine both forms to deliver effective solutions that help brands perform. Our exceptional ability to execute creatively with content on search and social, marry the offline with online in a one-stop shop to deliver ROI — is something that we take great pride in. In our individual capacities, we have tremendous experience working both with and for big Fortune 500 brands across a wide range of verticals. Our deep regional experience also gives us a unique edge at understanding the many nuances of the markets in Asia.

なぜやるのか

WE ADD UMAMI. AN INDEPENDENT DIGITAL MARKETING AND CREATIVE COLLECTIVE. WE TAILOR CUTTING-EDGE SOLUTIONS THROUGH STRATEGY, CREATIVITY AND DATA TO HELP BRANDS OUTPERFORM.

どうやっているのか

STRATEGY-LED Everything we do starts with people. Our creative strategy will always have clear and measurable objectives rooted in brand purpose. CREATIVE-DRIVEN The deep-seated desire to create world class creative work drives us. We stop at nothing to deliver the best work for our clients. DATA-CENTRIC We care about ROI and KPIs. We rigorously use creative solutions to drive conversions that matter in exciting and relevant ways. PERFORMANCE-GUIDED Data isn’t just a buzz word. It is the cornerstone of our practice. We analyse data with relevance to harvest key insights that fuel our marketing and creative work with business objectives constantly in mind.