Yong Jing Yi

Integrated project plans for events; including logistics, exhibit set-ups and breakdowns, and allocation of service roster Managed client relationships through day-to-day interaction.

-Transformed customer’s online journey through redesigning of web interface: working with IT and marketing team to create new and multiple touch points for users’ convenience. - In-depth research of Chinese e-commerce market trends to better product assortment categories.

Academic projects: - History, with a strong focus on business and spatial history, Southeast Asian studies, and gender studies. - Guest writer of Arts and Social Science Magazine, Mnemozine.

-Increased readership through organic content pitches and full coverage of international travel events such as Okinawa Corporate Games 2015 Researched and analysed creative content and pitching story angles.

-Foundational research for the opening of The World’s First Hell Museum by cross-referencing primary and secondary sources, comparative-analysis of facts from numerous sources and preparing presentations.

- Attended, interviewed and covered high profile events, such as movie premier launch and interview of “The Crossing” and “Earlier Mona Lisa” first exhibition in Asia Delivered daily updates of editorial stories

- Pitched and executive innovative, organic content; increasing readership Conceptualised newsworthy story ideas and marketing texts for brands such as EVA Air, Food Republic, Lit Up 2014 and etc