Lena Ng

• Assisted in setting up sales and marketing channels, marketing collateral, social media platforms as the company prepared to enter the Singapore optical industry. • Responsible for marketing and channel management for skincare products

• Planned, strategized and executed marketing efforts across markets. These trade and consumer marketing campaigns included the use of offline, in-store, digital and social media platforms

• Project management of B2B conferences including planning and executing marketing campaigns, budgets and event mechanics

• Planned and implemented university wide events and provided consultancy services, including marketing communications for all events.

• Conceptualized and executed integrated marketing campaigns for brands like Fuji Xerox Singapore, Rip Curl and Pacific Plaza. These campaigns included product launches, roadshows for specific shopping campaigns and B2B seminars.

I represented the university in tennis for four years

• Assisted in arranging B2B seminars • Internal and external communications

Represented the college in tennis and captained the tennis team

Represented the school in tennis