Takafumi Hori

Hamee株式会社（https://hamee.co.jp/）にて、デザインリサーチャーとして、組織におけるデザイン思考（マインドセットとメソッドの浸透と実践）の推進、新規チームのMVV（Mission, Vision, Value）やEP（Evolutionary Purpose）設定とそれに伴うチームビルディングやリブランディング、デザイン思考/ デザインリサーチをベースにした、ユーザーとの価値共創の仕組み

・Engaged in qualitative design research experience to plan and scope a research process, lead fieldwork, analogous experience, conduct group interviews with an international team. ・Design and conduct primary research to understand customer needs, pain points, and unmet n

Master's Design Thinking Projects BMW GROUP (Oct. 2018 - Feb. 2019) Project Lead & Design Researcher

・Conducting expert interviews as well as desk research on the dentistry market (CAD/CAM system software penetration) growth in Japan. ・Extract key insights from experts and competitors of the clients, and reporting. ・Translate English contents into Japanese.

・Supported to build the sales and communication strategy for awareness-enhancement of Storymaker in Japan market. Conducted market research to reach prospective customers and PR partners.

・Conducted phone survey on 63 Mercedes-Benz dealerships to grasp the current status of pick-up/drop-off services in Japan. Summarized key insights and reported with the suggestion that redesigning the service as a customer engagement-enhancement factor. The idea has taken into account as a part of a new service plan.

Project Manager (Feb. 2017 - Sep. 2017) ・Restructured and visualized the entire contents creation process such as milestone scheduling, sorting out the communication flow, and more productive way of content creation. By involving PR department and all other members in cha