Xin Han Tan

I helped to create visual designs (festive EDM, voucher, posters) for circulation among employees. I took charge of other administrative responsibilities such as receiving/sending parcels, managing marketing storeroom to free up time for my supervisors.

I was tasked to design and execute the first wave of internal publicity campaign to raise awareness for the 'Kaizen' initiative amongst employees. I planned a timeline of events for the different marketing components (online and offline marketing collaterals, social media contests, videos) to be implemented.

As the first employee of COCO PR & Communications, I worked closely with my Managing Director, Shanthi, to formulate strategies to propel our clients into the media spotlight. In order to write compelling stories and form interesting angles for our clients, I attended client meetings with her to understand and act on their needs.